SYNE

ABOUT THE PROJECT

SYNE: Cherry Blossom Hyper-Hydration

In a saturated market, natural often translates to soft or ineffective. For SYNE, we wanted to challenge that visual trope. The goal was to build a brand identity that felt botanically rooted yet clinically powerful.

We developed a packaging system that uses a vibrant, translucent red glass to immediately signal the Cherry Blossom active ingredient, contrasted against stark, Swiss-style typography to communicate efficacy. The 3D visualization strategy focused on sensory physics. using liquid simulations to demonstrate the serum’s lightweight viscosity and absorption power, creating a campaign that feels refreshing just to look at.

What we did

  • Brand Identity: Logo design and typographic system.

  • Packaging Design: Structural bottle design and secondary box packaging with custom die-lines.

  • Liquid Simulation: Custom fluid dynamics to visualize the serum’s texture.

  • Virtual Photography: High-resolution product rendering for e-commerce and social media.