The Challenge
Lustra Glow+ needed to break away from the generic look that dominates the supplement market. The goal was to design a complete premium packaging system and then use 3D product visualization to bring it all to life, giving the brand a full library of sales and marketing content with total control over every detail.
The Process
Everything started with research into premium beauty and wellness brands. The hero ingredient is marine collagen, so I rooted the entire material direction in the ocean, developing a translucent teal glass that feels rich and intentional. The bold pink serif typeface was chosen to break the clinical feel and inject energy into the brand.
I built the bottle from scratch in 3D, studying real world glass textures and light behavior to make every angle indistinguishable from a photograph. From there I designed the full packaging suite including the bottle, unit carton, and a direct to consumer mailer box, then created particle simulations of the capsules in motion for social media content.
The Result
Lustra Glow+ went from a generic plastic bottle to a brand that looks like it belongs in the premium supplement aisle. Every image, animation, and piece of packaging was created through 3D visualization. No photo studio. No reshoots. Just a complete content library built from digital assets that can be updated, expanded, and repurposed at any time.
