The Challenge
The supplement market is brutally crowded. Brands that launch looking generic don’t just struggle to stand out, they struggle to justify their price point. When your packaging looks like everyone else’s, the only way to compete is on price. That’s a race no premium brand can win. Lustra Glow+ needed a complete visual identity that commanded premium positioning from the moment it hit the shelf.
The Process
Everything started with the hero ingredient. Algae collagen meant the ocean, so I rooted the entire material direction there, developing a translucent teal glass that feels rich and intentional against the white plastic noise of the supplement aisle. The bold pink serif typeface was chosen deliberately to break the clinical feel and inject energy into a category that rarely has any.
I built the bottle from scratch in 3D, studying real world glass textures and light behavior until every angle was indistinguishable from a photograph. From there I designed the complete packaging suite, bottle, unit carton, and a direct to consumer mailer box, then created particle simulations of the capsules in motion for social and campaign content.
The Result
Lustra Glow+ went from a generic plastic bottle concept to a brand that looks like it belongs next to the premium category leaders. Every image, animation, and piece of packaging was built through 3D visualization. No photo studio. No physical samples. No reshoots. Just a complete content library built from digital assets that can be updated, expanded, and repurposed at any time, at a fraction of what traditional production would cost.
This is what happens when a supplement brand stops looking like a supplement brand.
