Fifteen years designing brands, packaging, and product visuals. In-house and agency side, including work for Rogers approved by Apple and Disney. I’ve sat in the client chair, the agency chair and the studio chair, so I know how brand decisions actually get made and what makes a marketing manager nervous.

Most briefs ask for a new look. The real problem is usually somewhere else, and finding it is most of the value. Before anything gets designed I want to know who’s buying, what they’re comparing you to, and what has to land in the first two seconds on shelf. Color, material and structure get decided against that.

Then I build it myself, so nothing gets lost between the person who designed the packaging and the person who renders it. You get print-ready artwork and an image library you own, and you deal with me from the first call to the final file.