LUSTRA GLOW+

The supplement aisle is usually boring. dominated by white plastic bottles that look like medicine. Lustra challenges that convention. Positioned as a premium supplement, the goal was to create a brand that customers would be proud to display alongside their favourite products.

We developed a visual identity that sits at the intersection of clinical science and editorial fashion. The packaging contrasts a deep, translucent teal (signaling hydration and efficacy) with a bold, playful pink serif typeface (signaling energy and youth). Beyond the static design, we used advanced particle simulation to bring the product to life, creating mesmerizing 3D animations of the capsules cascading and interacting. visualizing the concept of abundance and flow for social media campaigns.