WILD ROOT

Kombucha branding often falls into two traps: overly medicinal or chaotic hippie aesthetics. Wild Root needed to break that mould. They wanted a visual identity that felt premium, bold, and rooted in the raw power of nature.

We developed a Dark Mode packaging system that uses deep matte blacks to make the fruit ingredients pop with vibrancy. But the real challenge was the campaign creative. We used advanced fluid simulation to visualize the explosive flavour profile, capturing the chaotic beauty of fermentation in a way that traditional photography simply couldn’t. The result is a brand that feels wild, untamed, and impossible to ignore on the shelf.