Bow Valley College

Role: Creative Director, Concept Development

Awards
CASE Circle of Excellence: Silver – Commercials Fall Awareness Campaign
UCDA Design Awards: Excellence – Video, Fall Awareness Commercial

 

Quicker Than You Think: BVC’s Campaign Redefining Education for Future Success.

The “Quicker than you think” campaign promotes the benefits of enrolling in BVC programs. BVC promises practical, effective, and innovative education that prepares students for their dream jobs. The campaign emphasizes that BVC values students’ time and ensures they are work-ready upon graduation. The primary goals of the campaign are to increase BVC’s brand visibility and expand its reach to new markets and audiences. Additionally, the campaign aims to boost brand recognition and shift current perceptions of BVC. The campaign runs year-round, with a steady frequency of ads to achieve its objectives.

This was the first campaign for the in-house creative team to use and understand the design challenges of the new brand. There was a lot of problem-solving on how to use the new brand icons and colors across multiple mediums for out-of-home, which consisted of billboards, bus and train wraps, and digital formats in both vertical and horizontal orientations.