MMBTS

Role: Creative Director, Designer

Trail Tales: The Everlasting Impact of the Moose Biking Logo

As a downhill mountain biker, I wanted to create an identity for the organization that spoke to their spirit of fun and adventure. The moose antlers symbolize the name ‘Moose’ as well as bike handlebars. The logo option I created was voted for unanimously. It has stood the test of time, and I still feel a sense of accomplishment every time I see it displayed on bikes on the trails or on the back of vehicles headed to the mountains in search of flow.

 

 

Brand Style Guide

 

Brand Swag